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Whatnot Fee Calculator

Calculate Whatnot fees and your net payout

$
$
You receive
$88.80
Whatnot fees
$11.20
11.20% of the sale
Profit
$88.80
88.8% margin

Fee breakdown

Sale amount$100.00
Commission-$8.00
Payment processing-$3.20
Net payout$88.80

What should I charge?

$
Charge
$112.57

Adding the fee percentage to your price under-recovers, because the fee then applies to the larger amount too. Dividing by (1 โˆ’ fee rate) is the correct gross-up.

Fees are charged on the winning bid. Live-auction commission. Shipping is paid by the buyer at a flat rate by category. Rates last checked 2025-01 โ€” confirm against Whatnot's current pricing page before relying on these numbers for a business decision.

Whatnot Fees at a Glance

Whatnot charges its fees on the winning bid.

FeePercentageFlatNotes
Commission8%โ€”โ€”
Payment processing2.9%$0.30โ€”

What You Keep

The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:

SaleFeesYou receiveEffective rate
$5.00$0.85$4.1616.90%
$20.00$2.48$17.5212.40%
$50.00$5.75$44.2511.50%
$100.00$11.20$88.8011.20%
$500.00$54.80$445.2010.96%

Eight Percent Plus Processing

Whatnot takes a commission on the winning bid and payment processing on top. Compared with the 13%+ that traditional marketplaces charge, it is low โ€” the platform competes on rate because its sellers are broadcasting live and can go elsewhere.

ComponentRate
Commission8% of the winning bid
Payment processing2.9% + 30ยข

Live Selling Changes the Maths

A live auction sells inventory in minutes rather than weeks, and the fee is only part of the economics:

  • Volume per hour is the metric. Fifty $10 items in a two-hour stream beats five $100
items you spent a week photographing and listing.
  • The floor price is real. Auctions starting at $1 sometimes end at $1. Set reserves on
anything where that would lose money.
  • Shipping is flat by category and paid by the buyer, which makes light, small items
disproportionately profitable.

The Hidden Cost Is Time

Streaming for two hours is two hours of labour that a listing-based marketplace does not require. At any realistic hourly rate, a stream that grosses $200 is not a good use of an evening. The model works at volume or not at all.

Giveaways and Promotions

Free items given away on stream are a marketing cost paid in inventory. Track them โ€” they do not appear in any fee report but they come out of the same margin.

Charging to Hit a Target Payout

Adding 10.90% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:

`` charge = (target + flat fees) รท (1 โˆ’ percentage rate) ``

To receiveCharge
$100.00$112.57
$1,000.00$1,122.67

Reducing What You Pay

  • Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
into one $40.00 order saves the second flat charge outright.
  • Watch the optional surcharges. International and currency-conversion fees stack on top
of the base rate and are easy to miss when you price for a domestic market.
  • Negotiate at volume. Most processors will discuss custom rates once you are processing
meaningful monthly volume; the published rate is a starting point, not a law.
  • Do not migrate for 0.2%. The engineering and support cost of changing platforms
usually exceeds a small rate difference for years.

Live-auction commission. Shipping is paid by the buyer at a flat rate by category.

Frequently Asked Questions

How much does Whatnot take from a $100.00 sale?

$11.20, leaving you $88.80 โ€” an effective rate of 11.20%. Fees are charged on the winning bid, so shipping and tax may raise the base the percentage applies to.

How do I calculate Whatnot fees in reverse?

Divide, do not multiply. To receive a specific amount, use charge = (target + flat fees) รท (1 โˆ’ percentage rate). To net $100.00 you need to charge $112.57; simply adding the percentage leaves you short every time.

Are these Whatnot rates current?

Live-auction commission. Shipping is paid by the buyer at a flat rate by category. Rates change and vary by country, category and plan, so confirm against Whatnot's own pricing page before setting prices around them.

Can I pass the fee on to the customer?

Sometimes. Surcharging card payments is regulated and prohibited outright in several US states and many countries, and most marketplaces forbid it in their seller terms. Building the cost into your price is the approach that is allowed everywhere.

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