Whatnot Fees at a Glance
Whatnot charges its fees on the winning bid.
| Fee | Percentage | Flat | Notes |
|---|---|---|---|
| Commission | 8% | โ | โ |
| Payment processing | 2.9% | $0.30 | โ |
What You Keep
The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:
| Sale | Fees | You receive | Effective rate |
|---|---|---|---|
| $5.00 | $0.85 | $4.16 | 16.90% |
| $20.00 | $2.48 | $17.52 | 12.40% |
| $50.00 | $5.75 | $44.25 | 11.50% |
| $100.00 | $11.20 | $88.80 | 11.20% |
| $500.00 | $54.80 | $445.20 | 10.96% |
Eight Percent Plus Processing
Whatnot takes a commission on the winning bid and payment processing on top. Compared with the 13%+ that traditional marketplaces charge, it is low โ the platform competes on rate because its sellers are broadcasting live and can go elsewhere.
| Component | Rate |
|---|---|
| Commission | 8% of the winning bid |
| Payment processing | 2.9% + 30ยข |
Live Selling Changes the Maths
A live auction sells inventory in minutes rather than weeks, and the fee is only part of the economics:
- Volume per hour is the metric. Fifty $10 items in a two-hour stream beats five $100
- The floor price is real. Auctions starting at $1 sometimes end at $1. Set reserves on
- Shipping is flat by category and paid by the buyer, which makes light, small items
The Hidden Cost Is Time
Streaming for two hours is two hours of labour that a listing-based marketplace does not require. At any realistic hourly rate, a stream that grosses $200 is not a good use of an evening. The model works at volume or not at all.
Giveaways and Promotions
Free items given away on stream are a marketing cost paid in inventory. Track them โ they do not appear in any fee report but they come out of the same margin.
Charging to Hit a Target Payout
Adding 10.90% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:
``
charge = (target + flat fees) รท (1 โ percentage rate)
``
| To receive | Charge |
|---|---|
| $100.00 | $112.57 |
| $1,000.00 | $1,122.67 |
Reducing What You Pay
- Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
- Watch the optional surcharges. International and currency-conversion fees stack on top
- Negotiate at volume. Most processors will discuss custom rates once you are processing
- Do not migrate for 0.2%. The engineering and support cost of changing platforms
Live-auction commission. Shipping is paid by the buyer at a flat rate by category.