DoorDash Fees at a Glance
DoorDash charges its fees on the order subtotal.
| Fee | Percentage | Flat | Notes |
|---|---|---|---|
| Marketplace commission | 30% | โ | Premier partnership plan |
Fees That Apply in Some Cases
| Fee | Percentage | Flat | When |
|---|---|---|---|
| Payment processing | 2.9% | $0.30 | On self-delivery orders |
What You Keep
The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:
| Sale | Fees | You receive | Effective rate |
|---|---|---|---|
| $5.00 | $1.50 | $3.50 | 30.00% |
| $20.00 | $6.00 | $14.00 | 30.00% |
| $50.00 | $15.00 | $35.00 | 30.00% |
| $100.00 | $30.00 | $70.00 | 30.00% |
| $500.00 | $150.00 | $350.00 | 30.00% |
Three Plans, Three Commissions
DoorDash sells restaurants a choice between commission rate and reach.
| Plan | Commission | What it buys |
|---|---|---|
| Basic | 15% | Smallest delivery radius |
| Plus | 25% | Larger radius, DashPass eligibility |
| Premier | 30% | Largest radius, growth guarantee |
Thirty Percent Against a Restaurant Margin
Full-service restaurant net margins typically run in the low single digits to around 10%. A 30% commission on a delivery order does not come out of the margin โ it exceeds it. Delivery orders are profitable only when the menu is priced for them or the order is genuinely incremental.
| Approach | Effect |
|---|---|
| Same menu prices as dine-in | Usually a loss on delivery |
| Delivery-specific pricing (10โ20% uplift) | Restores margin, is standard practice |
| Direct ordering with your own site | Keeps the commission, costs marketing |
Packaging Is a Real Line
Containers, bags, cutlery and labels run 3โ8% of a delivery order and appear nowhere in the commission calculation. Add them before deciding a plan is affordable.
Where the Marketplace Earns Its Cut
Discovery. A restaurant with no delivery brand of its own gets orders from customers who would never have found it. The strategic question is whether those customers can be converted to direct ordering over time โ because the ones who cannot are permanently 30% less valuable.
Charging to Hit a Target Payout
Adding 30.00% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:
``
charge = (target + flat fees) รท (1 โ percentage rate)
``
| To receive | Charge |
|---|---|
| $100.00 | $142.86 |
| $1,000.00 | $1,428.57 |
Reducing What You Pay
- Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
- Watch the optional surcharges. International and currency-conversion fees stack on top
- Negotiate at volume. Most processors will discuss custom rates once you are processing
- Do not migrate for 0.2%. The engineering and support cost of changing platforms
Plans run 15% (Basic), 25% (Plus) and 30% (Premier), trading commission for delivery radius.