Kickstarter Fees at a Glance
Kickstarter charges its fees on total funds raised.
| Fee | Percentage | Flat | Notes |
|---|---|---|---|
| Platform fee | 5% | โ | Charged only if the project funds |
| Payment processing | 3% | $0.20 | โ |
Fees That Apply in Some Cases
| Fee | Percentage | Flat | When |
|---|---|---|---|
| Micro-pledge processing | 5% | $0.05 | Pledges under $10 |
What You Keep
The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:
| Sale | Fees | You receive | Effective rate |
|---|---|---|---|
| $5.00 | $0.60 | $4.40 | 12.00% |
| $20.00 | $1.80 | $18.20 | 9.00% |
| $50.00 | $4.20 | $45.80 | 8.40% |
| $100.00 | $8.20 | $91.80 | 8.20% |
| $500.00 | $40.20 | $459.80 | 8.04% |
Nothing Is Charged Unless You Fund
Kickstarter is all-or-nothing. A campaign that misses its goal collects nothing and is charged nothing โ no platform fee, no processing, no cards touched. That makes the goal figure a strategic decision rather than an aspiration: set it at the minimum you can deliver on, not the amount you hope for, because a campaign at 98% pays out zero.
The Fee Stack on a Funded Campaign
| Component | Rate |
|---|---|
| Kickstarter platform fee | 5% of funds raised |
| Payment processing | 3% + $0.20 per pledge |
| Micro-pledge processing (under $10) | 5% + $0.05 |
Fees Are the Small Problem
For most campaigns the roughly 8โ10% taken here is dwarfed by what comes after: manufacturing overruns, shipping that was quoted before the design finalised, customs, and replacements for units damaged in transit. A campaign budgeted so that the fees are the difference between profit and loss is a campaign that will lose money.
Build the fee into the goal from the start: if you need $50,000 in hand, the goal is roughly $55,000, not $50,000.
Failed Campaigns Still Cost
Nothing is charged by Kickstarter, but the video, prototypes, photography and advertising were paid for in advance. That is the real downside risk of the all-or-nothing model.
Charging to Hit a Target Payout
Adding 8.00% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:
``
charge = (target + flat fees) รท (1 โ percentage rate)
``
| To receive | Charge |
|---|---|
| $100.00 | $108.91 |
| $1,000.00 | $1,087.17 |
Reducing What You Pay
- Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
- Watch the optional surcharges. International and currency-conversion fees stack on top
- Negotiate at volume. Most processors will discuss custom rates once you are processing
- Do not migrate for 0.2%. The engineering and support cost of changing platforms
All-or-nothing: nothing is charged unless the campaign hits its goal.