Indiegogo Fees at a Glance
Indiegogo charges its fees on total funds raised.
| Fee | Percentage | Flat | Notes |
|---|---|---|---|
| Platform fee | 5% | — | — |
| Payment processing | 3% | $0.30 | — |
What You Keep
The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:
| Sale | Fees | You receive | Effective rate |
|---|---|---|---|
| $5.00 | $0.70 | $4.30 | 14.00% |
| $20.00 | $1.90 | $18.10 | 9.50% |
| $50.00 | $4.30 | $45.70 | 8.60% |
| $100.00 | $8.30 | $91.70 | 8.30% |
| $500.00 | $40.30 | $459.70 | 8.06% |
Fixed and Flexible Cost the Same
Indiegogo charges the same 5% platform fee whether you run fixed funding (all-or-nothing, like Kickstarter) or flexible funding (you keep whatever you raise). The choice is about risk, not cost.
| Model | If you hit the goal | If you miss it |
|---|---|---|
| Fixed | Funds released, 5% charged | Nothing collected, nothing charged |
| Flexible | Funds released, 5% charged | Funds still released, 5% still charged |
InDemand Continues After the Campaign
Indiegogo's InDemand lets a funded campaign keep selling after the deadline at a higher platform rate. For a project already tooled up and shipping, that is often the most profitable phase — the marketing has already been paid for.
Where the Money Goes
Funds are disbursed after the campaign closes and a verification period passes, typically around two weeks. Plan for that gap: suppliers who want a deposit on day one are asking for money you do not yet have.
Charging to Hit a Target Payout
Adding 8.00% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:
``
charge = (target + flat fees) ÷ (1 − percentage rate)
``
| To receive | Charge |
|---|---|
| $100.00 | $109.02 |
| $1,000.00 | $1,087.28 |
Reducing What You Pay
- Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
- Watch the optional surcharges. International and currency-conversion fees stack on top
- Negotiate at volume. Most processors will discuss custom rates once you are processing
- Do not migrate for 0.2%. The engineering and support cost of changing platforms
Charged on both fixed and flexible funding campaigns.
Indiegogo Against Every Other Channel
What each platform takes from the same $100 sale:
| Platform | Effective rate | You keep |
|---|---|---|
| Airbnb | 3.00% | $97.00 |
| BigCommerce | 3.08% | $96.92 |
| Stripe | 3.20% | $96.80 |
| Shopify | 3.20% | $96.80 |
| Square | 3.20% | $96.80 |
| GoFundMe | 3.20% | $96.80 |
| Podia | 3.20% | $96.80 |
| Wix | 3.20% | $96.80 |
| PayPal | 3.98% | $96.02 |
| Lemon Squeezy | 5.50% | $94.50 |
| Paddle | 5.50% | $94.50 |
| Squarespace | 6.20% | $93.80 |
| Ko-fi | 8.20% | $91.80 |
| Buy Me a Coffee | 8.20% | $91.80 |
| Kickstarter | 8.20% | $91.80 |
| Teachable | 8.20% | $91.80 |
| Indiegogo | 8.30% | $91.70 |
| Etsy | 9.95% | $90.05 |
| Upwork | 10.00% | $90.00 |
| Gumroad | 10.00% | $90.00 |
| Patreon | 11.20% | $88.80 |
| Whatnot | 11.20% | $88.80 |
| StockX | 12.00% | $88.00 |
| Substack | 13.20% | $86.80 |
| Mercari | 13.40% | $86.60 |
| eBay | 13.55% | $86.45 |
| Bandcamp | 14.70% | $85.30 |
| Amazon FBA | 18.22% | $81.78 |
| Fiverr | 20.00% | $80.00 |
| Poshmark | 20.00% | $80.00 |
| DoorDash | 30.00% | $70.00 |
The Rate Is Not Fixed
Indiegogo's effective rate on a $10 sale is 11.00%, and on a $1,000 sale it is 8.03%. The flat component does not scale, so raising average order value lowers your effective rate without negotiating anything.
| Sale | Fees | You keep | Effective rate |
|---|---|---|---|
| $10 | $1.10 | $8.90 | 11.00% |
| $100 | $8.30 | $91.70 | 8.30% |
| $1,000 | $80.30 | $919.70 | 8.03% |