Gumroad Fees at a Glance
Gumroad charges its fees on the sale price.
| Fee | Percentage | Flat | Notes |
|---|---|---|---|
| Platform fee | 10% | โ | โ |
Fees That Apply in Some Cases
| Fee | Percentage | Flat | When |
|---|---|---|---|
| Payment processing | 2.9% | $0.30 | Applies in some cases |
What You Keep
The flat component is what makes small sales expensive. The same fee schedule costs a very different effective rate depending on the order size:
| Sale | Fees | You receive | Effective rate |
|---|---|---|---|
| $5.00 | $0.50 | $4.50 | 10.00% |
| $20.00 | $2.00 | $18.00 | 10.00% |
| $50.00 | $5.00 | $45.00 | 10.00% |
| $100.00 | $10.00 | $90.00 | 10.00% |
| $500.00 | $50.00 | $450.00 | 10.00% |
Flat 10% Plus Processing
Gumroad charges 10% of every sale, plus payment processing of 2.9% + 30ยข. There is no monthly fee, so the cost scales purely with revenue.
| Sale | Platform 10% | Processing | Total | You receive |
|---|---|---|---|---|
| $10 | $1.00 | $0.59 | $1.59 | $8.41 |
| $29 | $2.90 | $1.14 | $4.04 | $24.96 |
| $99 | $9.90 | $3.17 | $13.07 | $85.93 |
| $299 | $29.90 | $8.97 | $38.87 | $260.13 |
Compared to Self-Hosting
A $29 product sold 100 times a month:
| Setup | Monthly cost |
|---|---|
| Gumroad | $404 in fees |
| Own site + Stripe | $114 in fees + hosting + your build time |
VAT and Sales Tax
Gumroad acts as merchant of record and handles EU VAT and US sales tax on your behalf. That is the single most under-valued part of the 10% โ doing it yourself means registering, filing and remitting in every jurisdiction where you have a customer.
Charging to Hit a Target Payout
Adding 10.00% to your price under-recovers, because the percentage then applies to the larger amount as well. The correct gross-up divides:
``
charge = (target + flat fees) รท (1 โ percentage rate)
``
| To receive | Charge |
|---|---|
| $100.00 | $111.11 |
| $1,000.00 | $1,111.11 |
Reducing What You Pay
- Raise average order value. The flat fee is fixed, so bundling two $20.00 orders
- Watch the optional surcharges. International and currency-conversion fees stack on top
- Negotiate at volume. Most processors will discuss custom rates once you are processing
- Do not migrate for 0.2%. The engineering and support cost of changing platforms
Flat 10% plus processing on every sale.