Ruby Is #E0115C
Ruby is a deep pink-red named for the gemstone. It is more saturated than burgundy and cooler than crimson, sitting close to the boundary where red becomes magenta.
Every Format
| Format | Value |
|---|---|
| HEX | #E0115C |
| RGB | rgb(224, 17, 92) |
| HSL | hsl(338, 86%, 47%) |
| CMYK | 0%, 92%, 59%, 12% |
| Nearest Tailwind | rose-600 (#e11d48) |
Contrast and Accessibility
| Combination | Ratio | WCAG |
|---|---|---|
| Ruby text on white | 4.77:1 | AA |
| Ruby text on black | 4.40:1 | AA large text only |
| White text on ruby | 4.77:1 | AA |
A Ramp Built From It
| Step | Hex |
|---|---|
| 100 | #70092e |
| 200 | #950b3d |
| 300 | #bb0e4d |
| 400 | #E0115C |
| 500 | #e53977 |
| 600 | #ea6092 |
| 700 | #f088ae |
Harmonies
| Relationship | Hex |
|---|---|
| Base | #E0115C |
| Complementary | #11df93 |
| Triadic | #5cdf11 and #115cdf |
Print Reproduction
The CMYK values above are a mathematical conversion, not a press-ready specification. Screen colours are emitted light and print colours are reflected ink, and the screen gamut is larger — highly saturated values simply do not exist in CMYK.
For brand-critical work, specify a Pantone reference and let the printer match it rather than trusting a CMYK conversion.
A Full Ramp From This Colour
Design systems settle on a 50–900 scale because it covers backgrounds, borders, text and states without anyone reaching outside the palette. Mixing toward white and black rather than adjusting HSL lightness keeps more of the hue's character:
| Step | Colour | Contrast on white | Safe for |
|---|---|---|---|
| 50 | #F5F9FF | 1.06:1 | backgrounds and fills |
| 100 | #EBF3FE | 1.12:1 | backgrounds and fills |
| 200 | #CEE0FD | 1.34:1 | backgrounds and fills |
| 300 | #B1CDFB | 1.62:1 | backgrounds and fills |
| 400 | #76A8F9 | 2.40:1 | backgrounds and fills |
| 500 | #3B82F6 | 3.68:1 | large text, borders |
| 600 | #326FD1 | 4.85:1 | body text on white |
| 700 | #295BAC | 6.59:1 | body text on white |
| 800 | #204887 | 8.98:1 | body text on white |
| 900 | #183462 | 12.31:1 | body text on white |
Adjusting It
Base colour in HSL is hsl(217, 91%, 60%). Two useful moves:
``css
/* +10% lightness, same hue */
--lighter: #6da2f8;
/* −10% lightness */
--darker: #0b64f4;
``
Raising lightness also drops perceived saturation, so a lightened colour reads greyer than its numbers suggest. Adding 5–10% saturation alongside every 20% of lightness keeps the ramp looking like one hue rather than a fade to grey.